KFC Südasuve Challenge - Pirita 2026

KFC Midsummer Challenge is a midsummer sports celebration taking place in Pirita for the third time. This community race offers beautiful views of the sea and Old Town, and a choice of three distances that participants can run or walk, or complete with a stroller or walking poles. The start and finish are conveniently located together on the shoreline, and the course follows the seaside pedestrian and cycling path without closing roads to traffic. All finishers will receive KFC gifts, and an event host and mascot will keep the spirits up.

An interval-start system has been set up on the course to avoid bottlenecks. Participants can also complete the course with a stroller or walking poles. Challenges and prize draws for running enthusiasts will take place at the event and on social media. Multiple distances, a virtual participation option, a shoreline route, medals and prizes for finishers, a free concert, and themed food at KFC restaurants