KFC Südasuve Challenge - Pirita 2026

KFC Summer Water Challenge is a summer sports event taking place in Pirita for the third time. This community run offers beautiful views of the sea and the old town, and the opportunity to choose between three distances, where you can run, walk, or cover the distance with a stroller or poles. The start and finish are conveniently located in one place on the beach line, and the route runs along the seaside bike path without closing traffic. All finishers will receive KFC gifts, and the mood will be maintained by a day host and mascot.

An interval start system has been set up on the route to avoid bottlenecks. Participation is open to those with strollers and poles. The event includes challenges and prize draws for running enthusiasts both on-site and on social media. Multiple distances, virtual participation options, seaside route, medals and prizes for finishers, free concert, and themed food at KFC restaurants.